Recently I have seen a growing number of support issues where the AV
software blocks the program or simply deletes the application folder itself
identifying it as a virus. The ones I have had most problems with are
Norton and a Trend Micro. I submit my builds to them get it white listed
but this has not helped much either.
All my builds are signed by Comodo but that only removes one of many
windows installation alerts.
I am not sure what makes other applications safe but not mine.